Why does it matter which license plate you buy? In Florida, revenue generated by the sale of the Sea Turtle License Plate funds critical sea turtle conservation work. 70% of the plate’s proceeds serve as the primary source of funding for FWC’s Marine Turtle Protection Program. The remaining funds are routed through the Sea Turtle Conservancy, who distributes funding annually to the Sea Turtle Grants Program (STGP). The STGP disperses around $400,000 in grants every year to coastal counties, educational institutions and nonprofit groups. The STGP has awarded over $7 million in grants to support more than 470 sea turtle research, conservation and education projects, all thanks to license plate sales! So visit your local DMV office to make the switch when it’s time to renew!