Why does it matter which license plate you buy? In Florida, revenue generated by the sale of the Sea Turtle License Plate funds critical sea turtle conservation work. 70% of the plate’s proceeds serve as the primary source of funding for FWC’s Marine Turtle Protection Program. The remaining funds are routed through the Sea Turtle Conservancy, who distributes funding annually to the Sea Turtle Grants Program (STGP). So visit your local DMV office to make the switch when it’s time to renew!