In 2000, the Sea Turtle Survival League, a program of the Caribbean Conservation Corporation, continued its ongoing commitment to making Florida's sea turtle license plate a success by launching a year-long billboard campaign to blanket the state with at least 100 billboards that promote the sea turtle plate.
Two different full-color designs were developed. The effort was made possible through a generous contribution from the National Save the Sea Turtle Foundation and free advertising space provided by the Florida Outdoor Advertising Association.
At the launch of the campaign, CCC and staff from Florida's Marine Turtle Protection Program organized a billboard unveiling ceremony and press conference on the steps of the Florida Capital. A full-size billboard was erected at the entrance to the Capital, and media from throughout the state covered the event.